Keydi lamps are a new concept in lamps where shadows are combined with the most advanced LED technology. The lamps resemble a blank painting canvas when in the “off” mode and are available in three sizes, depending on the user’s lighting needs. Italian architectural design studio Lineacurva was responsible for design of the eco-sustainable lamps, as well as the packaging for and distribution to both residential and business markets. To meet the needs of the two different retail channels, Lineacurva analyzed numerous alternatives to determine the optimal design and packaging.

The studio used MicroStation to create the initial concept as a 3D model.
Using the precise modeling and visualization capabilities of the software enabled the project team to deliver the initial prototypes immediately following the design phase. The interoperability of MicroStation improved information mobility and stakeholder collaboration. With real-time design verification, MicroStation facilitated design efficiency and accelerated
project delivery.